Monday, July 6, 2009

Irony in Advertising

The Consumerist website offers articles related to “consumer culture”, and last week the site featured a selection of amusing ironic adverts from bygone eras. Top 10 Ironic Ads From History was compiled by Carrie McLaren and Jason Torchinsky, who are co-editors of Ad Nauseum: A Survivor’s Guide to American Consumer Culture.

As mentioned in the article, old cigarette ads are a dime a dozen, but they also happen to be personal favourites of mine – like the one below. According to the ad, “three leading research organizations” surveyed men and women in “every branch of medicine”, asking what brand of cigarette they puffed on. “The brand named most was Camel!”

Because, you see, back in those days, there was a thing called the “T-Zone” – “T” for “Throat” and “T” for “Taste”. “See how your taste responds to the rich, full flavor of Camel’s costlier tobaccos,” boasts the advert. Ahh, I see…cheap tobaccos give you cancer.

….I always preferred Marlboros anyway.

You can view all the crazy old ads in the Consumerist article here:

by Max Drake
(Freelance writer and artist for GritFX.)

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